Emma is asking for help to develop a social media ‘toolkit’ The word toolkit always makes me feel rather queasy, I keep tripping over ‘toolkits’ in government and they are banded around as if they are the panacea to all our problems, which they’re not.

But she’s got a serious point. Which creating resources to help civil servants take advantage of the opportunities that social web tools and applications offer them in their work.

So, the cause is worthwhile. Please help her if you’ve got anything to add.

Quick reminder that its the regular teacamp get-together tomorrow afternoon from 2pm to 4pm in Cafe Zest (which is on the top floor of House of Fraser in Victoria Street, London) for government web type people.

I missed the last one, and only floated around the last few due to pressure of work, but I am conscious that we are almost at the beginning of the summer holiday season, so it would be great to see as many of you there tomorrow as possible.

I know that some are coming along to have a natter about how we can turn Digital People from a name and an idea into something real and worthwhile. But whatever is on your mind, come along for a cup of tea or coffee and a chat with like minded souls.

There is so much going on at the moment that I completely forgot to point you to the fact that we have updated the Governance of Britain campaign site that we launched last December. I say we, but I have personally had very little to do with it this time round.

Luckily Simon Dickson is still involved and the refreshed site looks much more like the kind of thing we envisioned first time round (when we only had a few days to lash it together). Well done Simon for making it happen.

We’ve now got two new elements on the site designed to engage users - prominent use of video and a deliberative discussion area. The idea is that both will be updated regularly and will feed off each other, video representing the real world conversations and events, the site for online. Be interesting to see how it works out.

There’s been so much interesting, stimulating stuff going on recently that sometimes its difficult to know what to make of it all.

In the last few months I’ve been to a number of events such as GeeKyoto, Interesting08, and 2gether. All great in their own way and all have generated lots of thoughts in my head about innovating around my day job stuff.

The key message from all this for me has been: stop prevaricating, stop strategising. Just do something, lots of small things, and know that some of them will pay off (though not necessarily the ones you expect).

The Power of Information taskforce has also been busy, launching a competition to generate ideas about making better use of public information (wish my department had thought of that..). Now OPSI has created an ‘unlocking’ service for people to request the availability of government data in usable formats.

All this stuff, all these ideas, are great. Its not all ’sexy’ social media (thank goodness), some of it is more fundamental than that.

I’ve been deliberating for a while about how we publish information online. On a daily basis we produce a fair number of documents in pdf format, not ideal but given the limited time (and various commitments that have been made) we have its often all we can do to get the information up on the website.

On Saturday I went along to Opentech08. Another inspiring event, but for very different reasons. Instead of being evangelist in approach it was very techie (I was well out of my depth there, chairing a session on openID - about which I know nothing). But there was a lot of talk about data feeds, mash ups etc. Luckily John Sheridan from OPSI gave me a quick five minute noddy guide to the whole area over lunch (I still don’t understand it, but I did smile a lot).

Anyway, from all that, and conversations I’ve been having with all sorts of people, its become clear to me that we could do better in how we make the information available - making it available as usable data rather than a document.

Changing what we already do is not easy, there are all sorts of constraints and barriers. But lets take the regular publication of statistical releases. We produce quite a few of these and, although we have started to make some data available in excel format to support the actual documents, its not ideal.

So I’m wondering, is there anyone who could help me do two things?:

• First, how can we turn excel documents into useful and usable data feeds (RDF was mentioned to me, whatever that means…). Are there tools that can do this easily? What would I need? Can anyone set this up for me?
• Second, how do I sell this to the powers that be? I understand conceptually that we should be doing it, but I don’t know how to articulate it well enough. It can’t just be about goodwill or the right thing to do - what is the ‘business’ benefit (remember it still costs us to do this stuff, so it needs to involve almost no extra work)?

Unlike the Power of Information taskforce, I don’t have big bags of money to dish out as a reward. But if you can help me, I promise you at least a pie and a pint, maybe more if I can get some money for development.

If you know how to explain it, or can help me do it, please let me know (email address is on the about me page if you don’t want to leave a comment here).

This wonderful world of the web is littered with jargon and buzzphrases. Terms like internet, world wide web, online, new media, digital, virtual, social media, web2.0, semantic web, collaborative web, conversational web etc etc get used - often interchangeably - to the point at which it can all become thoroughly confusing even to those who think they know what they are talking about.

I’m a marketer by background, and I love the challenge of playing with words to try and demystify something. Of course the opposite is what normally happens in that you just end up in creating new jargon to confuse people more.

The other side is to get all ‘expert’ in an attempt to educate people about the true meaning of the terms, but that’s often not much use either (just get a few drinks down me for a pedant’s explanation of the difference between the web and the internet… guaranteed sleep inducer).

None of this confusion helps.

All this is particularly pertinent for me right now. I’m having more and more conversations about the potentially transformative nature of the web, and helping non-web colleagues to identify how the tools and opportunities can help them do their jobs better.

One project is working with my press office. A project they called the ‘New media Working Group’. My immediate response was to blanch at the title. But that is really missing the point (because the actual project is great).

You can gauge a lot about the level of knowledge of a person or a group by their use of terminology.

Knowing which terms have resonance and currency with those you seek to influence or work with is a real boon, rather than demonstrating your own ‘superior’ knowledge.

Whilst it’s tempting to educate others, it’s only worth it where its important. Its equally important not to patronise or appear to be pedantic.

But even talking ‘tech’ can confuse the matter - it’s much better to talk in terms that your audience understands. For me that revolves around problems and finding solutions rather than talking blogs or wikis.

Had a great evening tonight discussing how government can embrace the opportunities of web2.0 with a bunch of interesting people - including ministers, senior officials, entrepreneurs and IT providers.

Hosted by the ever-genial crew from Ideal Government, the imposition of the Chatham House rules forbids me from going into detail about the discussion.

But the fact that we were even talking about it, and the fact that the group of people around the table all had a pretty sophisticated view on the subject, was to me a major step change. Twelve months ago I doubt we would have even been having the conversation at all.

Ideal Government will be posting a summary of the discussion shortly, and I don’t want to abuse their hospitality by stealing their thunder. So here are just a few thoughts that chimed with me:

• A real recognition that innovation doesn’t have to cost a lot but we just need to just try things. I’d add that we also need to ensure that the good stuff that is already going on is identified and surfaced so we can learn better from each other.
• A feeling that incumbent IT providers have little to gain from promoting free, open source (market leading) collaborative tools as it threatens their business models. Must admit I hadn’treally given much thought to this before but it certainly feels right.
• We need to recognise that government won’t always be best place to deliver innovation around public services or information. We need to be prepared to cede control and create the environment for others to act as intermediaries or have access to our data so they can create value from it. This is crucial, we have enough to do just improving our basic services online and not be distracted by the cool stuff (I’m regularly guilty of this, new betas are sooo seductive…).

Thank you Ideal Government for hosting the dinner. The more conversations people have, the more often, the better.

When Russell Davies first floated the idea last year of holding an event full of interesting speakers, I was hooked. Unfortunately I couldn’t go due to holidays so when Interesting 2008 was announced, I was determined to go (I don’t know Russell, but am in awe of his energy and his imagination. “How to be interesting” really inspired me when I was in a creative rut”).

Yesterday was the big day and I went along to learn some ‘interesting’ stuff. I wasn’t disappointed, in fact it was great. I’m not going to give a comprehensive review here of all the speakers (others have already begun doing that) just a few things that stuck in my mind (The Guardian will be uploading videos of all the speakers in the next few days. They’re well worth watching if you couldn’t make it).

• There’s enough Lego bricks in the world that each person could have 62 bricks. Why isn’t Lego made out of wood rather than nasty chemicals? (a great example of pace and brevity from Roo)
• Horses have a blind spot in front of their noses.
• We need more creative generalists rather than specialists (moot point for me, plenty of generalists in the civil service, creativity is often at a premium).
• The ecological footprint of the world would need to expand by two and a half times if we all lived in Salisbury (which has the third best carbon footprint in the UK) - and children need to explore more.
• The history of popular music and graphic design is interlinked and both inspire each other (phew, this one was a riot).
• Exploration is not finished, its online.
• Patagonian mirrors - an amazing method of long distance communication (now sadly long gone).
• The best time to slaughter calves for ethical veal - “when they stop looking cute”.
• The cure for insomnia - trash crime fiction (must try this). Can I add, I find a sound asleep pillow to assist in this regard :-).
• Churchill’s leadership style - improvisation and dare (I’ll go along with that).
• Funny words are more likely to contain a K than an L in them.
• Old computers make great musical instruments
• Turntables make amazing zoetropes

All in all an amazing day. Not perfect by an means. The start (a communal rendition of “The Final Countdown“- you had to be there to appreciate how absolutely effective this was) had everyone pumped up, the meditation after lunch almost sent me to sleep and left me drowsy for the early afternoon set of speakers (though the two pints I had around the corner probably didn’t help). Running longer sessions straight after lunch didn’t help either and didn’t feel as punchy as the morning.

But these are minor quibbles. My real takeaways were:

• You can learn an awful lot from seemingly random subjects to apply to your own work and life, provided they are interesting. Personal passion from the speakers went a long way in this regard.
• Not really knowing what’s happening next, and a healthy dose of chaos, makes a conference many times more exciting than the usual corporate dross.

I’d love to see something runalong these lines inside Whitehall to inspire and educate decision makers about the opportunities of online / digital / web and creativity. Who knows, it may happen…

Two more quick things: Lloyd really does have the most amazing voice, and hello to Arthur.

Goodness me, hard to believe that civil servants finally have a published set of guidelines on how to participate online. This is a piece of work I really hoped would come out of the GCN social media review I was involved with last year.

Since then, a great deal of effort has gone into drafting guidance on participation online generally, and using social media / web2.0 tools specifically. But as time has drifted, so the guidelines got more and more complicated to the point where they threatened to become unhelpful.

A recent sense check around Whitehall, with support from the egovernment minister has resulted in a much slimmed down set of principles for participation. They’re not perfect, they’re not comprehensive - but its a jolly good start and much welcome.

I understand that some of the denser draft guidance will soon find its way online as supporting information, perhaps on wiki, to allow organisations to develop operational guidance that support the principles. I look forward to seeing that.

In the meantime, the Power Of Information Taskforce are seeking feedback on the guidelines. Please help them to improve this first crack at creating the conditions for civil servants to communicate online safely by letting them know what you think.

I don’t often post announcements about the teacamps here, but at the last event somebody asked me to do so.

Teacamp is an informal get together of people interested in government web and other online shenanigans. There’s no membership list, no agenda, no obligation to hang around (or even turn up). It’s simply an opportunity to meet other people working on (or interested in) government websites, intranets or other digital/web things. Its a great way to find an expert, discuss a problem or just meet others doing what you do.

If you’re interested, we meet in Cafe Zest, on the top floor of House of Fraser in Victoria Street between 2pm and 4pm. Pop in for half an hour, grab a coffee and chew the fat with us.

There are various websites and services we use to communicate information about the teacamps. One of them is here: http://upcoming.yahoo.com/event/691145

There is no obligation to sign up to attend, just roll up whenever it suits you.

At the web2.0strategies conference

Originally uploaded by Jeremy Gould.

I’ve been speaking here today as part of a panel discussion on innovation in the workplace.

One observation - the sheer number of laptops and iphones being used during the sessions.

These aren’t people coming to learn about web2.0 / social media, these are people who do it already and are trying to work out how to do it better within their organisations.