What I do
When I was working in Whitehall I was often asked the question (mainly by my colleagues it has to be said), what do you actually do?
Lets start with what I’m not.
- I’m not a graphic designer
- I’m not an information architect
- I’m not a coder or programmer
- I’m not an IT specialist
If you’re looking for someone to do any of these types of roles, you need to look elsewhere (though I can probably help you with that).
So, what I do and what I can help you with?
Well, I describe myself as a digital pragmatist.
I have the experience and expertise of working with a range of digital media to help you identify your online requirements – and make the connection between those and the web technology or tools that can deliver them.
Equally I enjoy working within (and around) constraints. Whether they be financial, organizational, technological, political (with a small ‘p’) or whatever. I enjoy the challenge.
Anything is possible online, but in the real world there are always constraints and I can help you to identify what is realistic and achievable.
The kinds of things that you might need that I can help you with include:
- Developing a real world web strategy
- optimising content – using language that has resonance, structure, presentation etc
- website thinking
- approaching social media / web2.0
- online engagement and facilitation
- integrating digital channels into your business
- using web tools for knowledge gathering, reputation management etc
If any of this makes sense, then we should talk.
