Playing the engagement game

I’ve been following David Wilcox‘s work for some time and was lucky enough to be invited along to workshop yesterday where we got to play with the engagement game that David has been developing with Drew Mackie.

The game is designed to help organisations design engagement projects by focusing on objectives / rationale and stakeholder groups and then matching the appropriate communication methods. The game has changed a lot over the last year from early versions I saw on David’s blog – there is now no board which requires a bit more thought from workshop participants and there is a real focus on developing the story of the issue and the proposed (hoped for?) progress of the engagement programme.

I can see how the game would have real application within government, as well as outside, in helping policy teams to understand the importance of designing engagement programmes strategically and considering all possible options before they go diving in.

In particular, the inclusion of many social media methods into the game was instructive – not least because it teaches participants that none of this is an add on and that all activity requires resource, commitment and time.

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