Jeremiah Owyang: Why corporate websites are irrelevant

Jeremiah writes a great blog called Web Strategy, its an excellent read and relevant for anyone working in digital media – though the slant is of course around the commercial world rather than egovernment.

Today Jeremiah has written a great piece about why organisations need to think much wider than their own corporate websites. This is something that I have been banging on about in conversations with colleagues for some time – in the context of the government website rationalisation initiative, and my work on how government could use social media to interact better with its customers – this article is straight on the money.

A couple of quick extracts:

“We’re tired of the corporate website and all it’s happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials, the row of executive portraits, the donations your corporate made to disaster relief, the one-sided view never ends”.

“The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet.”

As I said, Jeremiah’s piece is written from the perspective of commercial organisations but everything is relevant to what digital in communications in government should be about and sets a great context for the work we all have ahead of us in the next few years.

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