Do we need to better explain what we do?
Last week I was presenting the results of some user testing and prototype design to a group of executives, including senior IT and marketing people.
The session went pretty well (it should have done, the work is robust and very high quality). At the end, the assembled group were pressed for comments. Two of them stuck in my craw:
“Can we be confident the site will work on my blackberry?”
– Hmm, multi-platform, multi-browser delivery of content. Well I’d never thought of that…..
“Is the site future proofed so it will do things like podcasts”.
I left wondering, how much is it our responsibility to educate our colleagues about our role as webbies in understanding the various technologies, methods of delivery etc rather than just been seen as electronic publishers? And how much is it their responsibility to ensure they are up to date with changes in their working environment?
I’d love to invest a large chunk of my time in bringing people up to speed on the evolving world of digital communications, but I do have a day job too which makes this diffcult in a world of ever tightening budgets and pressures on headcount.
Is it wrong of me to expect others to invest their own time in improving their knowledge? After all, they have busy professional lives too. Methinks I need to divert some of my energies to some internal training….