Six approaches for social media adoption – 5. Experiment
Shame on me for taking almost a month to follow up the last instalment of this short series. September was possibly the worst month for blogging I have had and I apologise for stringing you along for such a long time, really.
Anyway, this is the penultimate post on the six approach and I’ll do my best (without promising, you notice) to finish the series as soon as possible/
So, experiment. What does that mean, and why is it a good idea?
In my mind, when I was putting together this model, it meant making use of free and/or low cost online tools to assess value of social media for engagement and, perhaps, to build the rationale for wider investment in, and deployment of, online engagement tools (so called ‘enterprise solutions’).
Government faces all sorts of barriers in trying to implement these tools on existing IT platforms, and even if it could, the speed of implementation could well be slow. By adopting best of breed hosted tools, many of the drawbacks can be mitigated. There will undoubtedly be nervousness about using hosted solutions outside the corporate firewall, but they can be positioned as pilots – testing the value of the tools and minimising exposure to mistakes or reputational hits.
Using hosted tools (such as WordPress.com) gives organisations the ability to engage and interact on a wide scale at little or no cost and test software on a hosting platform away from the primary infrastructure.
Some of the drawbacks of this option include questions about supplier reliability, the stability and scalability for new online tools, security/ownership of data, and uptime / availability of service could be less reliable than hosting it yourself.
If you decide to pursue this option, you will undo need some dedicated resource to set up and support , either in house or outsourced. You need to think about building, ongoing support, moderation / facilitation, and online marketing. These are significant human resource costs.
Five down, one to go…