Its great and all that the civil service is beginning to take online seriously, and I welcome the fact that in the near future there will be a director of digital engagement roaming the corridors of power.
But look at what’s happening in the US. This is clearly a serious attempt to embed digital media / communication / outreach across government organisations by bringing in serious players into senior roles. It will be interesting to see how it plays out.
Contrasting this with the UK role, I think that’s what I meant when I said that there aren’t more strategic web roles in UK government.
I’m not familiar with the terminology, so am not exactly clear what ‘agency’ means in American administrations (I presume its an equivalent to our departments) nor quite how senior a director role is – but I presume its pretty high up the tree judging by the job description.