FCO is web 2.Go
Its already been ‘exclusively revealed’ elsewhere, and even trailed in the national press. Now some of the ‘exciting stuff’ I alluded to the other day has gone live: the Foreign Office’s multi-channel social media initiative.
Combining multiple blogs, a Youtube channel and a Flickr account, the FCO has gone full steam ahead embracing social media tools for a different kind of online engagement, particularly for government.
Of course it helps that they have an enlightened and experience secretary of state to help blaze the trail, but whats interesting about this iteration is that they have depersonalised the initiative somewhat and made it more collegiate. Instead of just one blogger (though no doubt David Miliband will be the focal point) they’ve recruited six from right across the organisation: politicians, diplomats and officials (who said civil servants cannot blog?….). My guess is they’ve learnt the lessons of the foreign secretary’s previous departments: when you lose your blogger, you lose your blog.
The integration of Youtube and Flickr also looks good too. I understand that all six bloggers have been kitted out with gear to allow them to record, edit and upload as seamlessly as possible. I’m also glad to see that they’ve enabled comments on the Youtube and Flickr accounts, something that the Number 10 effort has not enabled.